Use header tags: Use header tags (H1, H2, H3) to break up the content and make it easier for search engines to understand the hierarchy of information.
Include location-based information: Since the business operates in North Carolina, include location-based information such as the name of the city or cities they serve, and mention the state in the content.
Include a call-to-action: Encourage potential customers to take action by including a call-to-action such as "contact us today" or "get a free quote."